On the Scene: the Unemployment Office

I could tell who she was at a glance: a former journalist, now unemployed. One question confirmed it—“where did you work?” InStyle, she said, referring to the Time Inc. fashion-and-celebrity magazine. Time has had waves of layoffs like so many other media companies. And it turned out, the room was full of similar people, from InStyle, Gourmet, and, of course, BusinessWeek.

Site: the unemployment office. The New York State Department of Labor had summoned me there, via a threatening, computer-generated note. I anticipated a grilling, connected to some failure on my part, real or bureaucrat-invented. Turns out, everyone receiving unemployment benefits has to report for an “orientation session.” Happily, the Kafkaesque elements of the meeting were kept to a minimum, and department representatives even offered a bit of self-deprecating humor about how long a telephone caller might have to wait before speaking to a live person.

I thought again about this experience as I examined a posting on the New York Times site–a fascinating, action chart called “The Jobless Rate for People Like You”
As you click on variables such as race, gender, age, and education level, the graf line jumps – very notably, for example, for black men under the age of 25 who lack a high-school diploma, for whom the rate is nearly 50%. My group—white, male college grads over the age of 45—have a relatively low rate of unemployment, namely under 10%.

I don’t doubt that the last figure is at least somewhat accurate. Nevertheless, the “restructuring” going on in the field of journalism is having profound consequences for former scribblers, many of whom are casting about in other fields of work. I’ll be keeping you posted regarding my own job search and the adventures I encounter on the way.

Meanwhile, the Rutgers alumni magazine (Winter, 2010) carries a sobering piece, based on a survey conducted by that university’s John J. Heldich Center for Workforce Development. Among the recently unemployed, the survey shows, 84% received no severance package, 60% received no warning that they were about to lose their jobs, and 53% have received no unemployment benefits. Those who have gotten such bennies must count themselves lucky.

Further review coverage of Daniel Pink's "Drive"

I’ve been advised that I could provide a useful service by aggregating reviews of recent books. So, at the risk of seeming to be flacking for certain titles, that’s what I will begin doing. So far, I haven’t seen a lot of negative coverage of Dan Pink’s Drive — but I will be sure to include such pans if they appear.

In a Time interview with writer Kristi Oloffson, Pink opines that some employers have resisted his ideas since “there’s this idea that employees have to be monitored, that if you let them have any kind of autonomy they’re going to slack off.” To read the interview go to http://www.time.com/time/business/article/0,8599,1952993,00.html

And writing for Forbes.com, George Anders questions whether Pink’s proposals are appropriate for every kind of work — specifically mentioning supermarket clerks and mall cops. But Anders concludes that Pink’s ideas “deserve a wide hearing” and suggests that corporate boards “could do well by kicking out their pay consultants for an hour and reading Pink’s conclusions instead.” You can check out his column at: http://www.forbes.com/2010/01/12/daniel-pink-motivation-drive-workforce-opinions-book-review-george-anders.html

That’s Anders’ take–what’s yours? Several readers got into a heated back-and-forth after reading my Fortune.com article on Drive. One reader said he’d turned down a pay increase in exchange for greater vacation time. What do you think–is money still the primary motivator, or are you looking for something else in a work experience?

Why Carrots and Sticks Are Suddenly Passe

Daniel Pink’s just-published book, Drive: The Surprising Truth About What Motivates Us (Riverhead Books) is beginning to get some attention. Credit the former Al Gore speechwriter (and author of the bestselling A Whole New Mind) with leveling a blow at “pay for performance” schemes at the precise moment when big bonuses are sooooooo unfashionable. Pink says that, provided people have a baseline level of pay, what really moves them toward high levels of performance are such factors as autonomy on the job, mastery over a craft, and a sense of contributing to a higher purpose.

Stanford B-school professor Robert Sutton believes Pink “does a masterful job of showing the limits and drawbacks of widely accepted assumptions about motivation–showing the limits of carrots and sticks.” (To read Sutton’s comments, go to: http://bobsutton.typepad.com/my_weblog/2009/12/drive-daniel-pinks-definitive-and-fun-guide-to-motivation.html)

On The Wall Street Journal’s website, Barbara Chai quotes Pink as recommending that people look for personal motivation–their “third drive”—by considering things they do for fun. “Think about whether you can make a living doing that,” says Pink. “It’s more possible than people think.” (Go to http://online.wsj.com/article/SB10001424052748704152804574628230428869074.html

My own take is recorded today on the Fortune.com website at http://money.cnn.com/2010/01/07/news/daniel_pink.fortune/index.htm

An NPR “Talk of the Nation” spot with Pink can be heard at: http://www.npr.org/templates/story/story.php?storyId=122221202&ft=1&f=5

As I cast about for further writing gigs, let me offer a New Year’s wish that baseline pay doesn’t become passé. A Los Angeles Times article details the woeful situation now facing freelance writers: http://www.latimes.com/entertainment/news/la-et-onthemedia6-2010jan06,0,2787168.column

Coming in January and February

…are several business(y) books of note: The most-eagerly awaited (certainly by Random House) is former eBay CEO Meg Whitman’s The Power of Many: Values for Success in Business and in Life (Crown). The would-be California Gov tells all about work-family balance, the purchase by eBay of of PayPal, and lessons she learned working at Procter & Gamble, Bain, Stride Rite, and, very interestingly, at FTD. Values, schmaluuus–the worth of this volume is in its stories, not its “rules” for business. Still, I came away persuaded that it would be cool to have a chat with Meg. (Pub date: Jan. 26)

Switch: How to Change Things When Change is Hard by Chip Heath and Dan Heath (Broadway). So you liked Made to Stick, that Malcolm Gladwell-ish prescription for how successful products attract fans? Then, Switch may be for you: More tales about how our brains are constructed, with supporting evidence drawn from such sources as Save the Children and BP. (Pub date: Feb 16)

And speaking of brains, there’s Drive: The Surprising Truth About What Motivates Us by former Al Gore speechwriter and best-selling author Daniel Pink (Riverhead Books). You like to get paid–lots–for your work? Think about it: Pink surveys a variety of scientific experiments and corporate experiences that point to other factors as more significant in motivating workers. It’s all about “autonomy, mastery, and purpose,” he says–and makes us readers believe it. Put down your whips and your carrots, Mr. Bossman–what matters is getting your colleagues to apply a sense of play and imagination to their daily tasks. (Pub date: January 4).

It's Time for "Best Books" Lists

Yes, ’tis the season to be reading, or so say many publications.

The Financial Times has an ambitious “best of” list for 2009 that includes works of fiction and nonfiction on politics, religion, science, history, food, travel, and art. That publication’s business list, compiled by Stefan Stern, includes the likes of economists George Akerloff and Robert Shiller’s Animal Spirits (an endorsement of behavioral economics) and Liaquat Ahamed’s Lords of Finance (on how central bankers fumbled during the Great Depression). To read the complete list, go to http://www.ft.com/cms/s/2/2fb47d30-dae5-11de-933d-00144feabdc0.html

BusinessWeek‘s list, compiled by me prior to my recent severance from the publication, features such volumes as New Yorker writer John Cassidy’s Why Markets Fail (an attack on “market fundamentalism”) and Andrew Ross Sorkin’s Too Big to Fail (a blow-by-blow narrative of the recent market meltdown), along with such non-finance titles as Kenneth Roman’s The King of Madison Avenue (a bio of legendary ad man David Ogilvy). To read that list, go to http://www.businessweek.com/magazine/content/09_50/b4159075731414.htm?campaign_id=rss_topStories

The Wall Street Journal has yet to post a list of “best” business books, but it has a feature on holiday-themed mysteries. You can find this at http://online.wsj.com/article/SB10001424052748704431804574538612376847996.html

R.I.P.–The Book

Books are dead–or so the smart-money boys say. It seems that everyone has a short attention span nowadays, they argue, sufficient only to absorb a Tweet or a sound bite.

But if that’s so, why are book authors so in demand on television talk shows, from Oprah to John Stewart and Stephen Colbert to Charlie Rose?

Reason: Books remain our society’s primary credentialing mechanism. If you don’t have a book, there’s no reason to pay attention to what you have to say.

Without a book, you just aren’t a part of the national conversation. That’s why Sarah Palin, Mike Huckabee, Newt Gingrich, and Mitt Romney have all rushed to get their stories behind hardcovers, following the path twice trodden by President Barack Obama.

Consider an example from popular culture. The recent movie Julie & Julia concerns a young woman who, with time on her hands, decides to make every recipe in Julia Child’s Mastering the Art of French Cooking. After each culinary effort, Julie writes a blog posting about the result.

Her mother complains: “Why are you doing this? No one is reading your blog.” But in time, an article about Julie’s experiment appears in The New York Times. Suddenly, she is inundated with offers from publishers to write a book, which she does. She is no longer a nobody, she announces to her husband. “I am a writer.”

She has joined the national conversation.

Business executives are hardly immune to the lure of book publishing. Ever since Lee Iacocca’s 1984 publication of his autobiography, Iacocca, CEOs have understood that they can help promote themselves and their company’s brand by writing a book. and if they don’t do it, a legion of business writers stands ready to help with such diverse efforts as David Magee’s Turnaround (on Carlos Ghosn at Nissan) and William Holstein’s Why GM Matters.

For all these reasons, it’s important that there continue to be reporting on book publishing. But the review coverage in national publications continues to decline: Both The Los Angeles Times and The Washington Post have recently discontinued their stand-alone books sections, while other publications have opted to have little books coverage at all.

Ironically, then, it will be bloggers and denizens of the Web who will play a big role in alerting readers to goings-on in the world of books. This blog will be one of those that takes up the torch.